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Of Turkey Bacon and Disinfectants: The Pandemic’s Impact on Shopping Two Years Later

Catalina's Buyer Intelligence Platform tracked select grocery categories to see products that surged during the pandemic and how they fared over time.

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By: Christine Esposito

Editor-in-Chief

Two years after the World Health Organization officially declared covid-19 a global pandemic on March 11, 2020, many categories that experienced high growth during the pandemic's first year have retreated partially, but remain higher than pre-pandemic levels. Other previously struggling categories have seen modest increases over the past year, according to data culled by Catalina, a St. Petersburg, FL-based shopper intelligence company. Through its “Buyer Intelligence Platform,&#82...

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